Food & beverageCase study
Butterly Cookies
A homemade cookie brand needed an identity as warm as their product. I built a playful mascot-led brand, from wordmark and colour to packaging and posters.
Brand identityMascotPackagingSocial
Overview
Everything is designed to be produced cheaply and often: stickers, stamps and printed sheets a two-person kitchen can actually reorder.
- Category
- Food & beverage
- Designer
- Emaan Ahmad
- Scope
- Brand identity, Mascot, Packaging, Social
- Pieces shown
- 8
01 · Naming & mark
A mascot that survives a sticker
The butterfly-meets-butter mascot was drawn in flat shapes with no thin lines, so it prints clean on a 40mm sticker and still reads on a shopfront sign.
01Mascot in three poses
02Wordmark + secondary lockup
03Edible colour palette
02 · Colour
Warm, edible, unmistakable
Butter yellow, cocoa brown and a raspberry accent, chosen so a photo of the product never fights the packaging around it.
03 · Applied
Aprons, totes, signage, posters
The system was applied to the pieces that actually sell cookies: market signage, aprons for the stall and posters for the window.
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Food & beverage by Emaan Ahmad