Cloud Hub Solutions.
A Dubai cloud-tech company that builds apps and websites. I designed the full brand system: logo, colour language and a digital-first rollout.
Built from one geometric mark and a tight two-colour palette.
The identity had to work on a dark product UI, a printed card and a lanyard at a conference, so it was built from one geometric mark and a tight two-colour palette.
- Client
- Cloud Hub Solutions
- Sector
- Cloud technology
- Role
- Brand designer
- Location
- Dubai
- Scope
- Brand identity, web, mobile
- Collateral
- Cards, lanyards, social
One mark, dark-mode first.
The logo was drawn on a dark canvas from the start, because that is where the product lives. Light-background versions came second, not the other way round.
Navy and red at the core, with a warm accent and a soft neutral.
Website and app as one surface.
The marketing site and the app share components, spacing and type scale, so a visitor moving from one to the other never feels the seam.
The brand people can hold.
Cards, lanyards and social templates were built from the same grid, so the team can produce new pieces without asking a designer.
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Brand identity & digital rollout by Emaan Ahmad