Hummal Elań

A full identity system for a modern luxury clothing house: peacock mark, gold-foil wordmark and the tagline “Made to be noticed.”

A peacock, drawn to survive gold foil

The mark had to hold up at two extremes: embossed on a hangtag the size of a thumb, and lit above a storefront. It was drawn as a single-weight peacock silhouette so foil, embroidery and signage all read the same.

The unboxing is the first fitting

Mailers, gift bags and wax seals were designed as one sequence, so the customer meets the brand three times before the garment is out of the box.

Small pieces, tightest tolerances

Woven labels, satin tags, hangtags and price tags were specified with the supplier before artwork was finalised, so the mark never got muddied in production.

Made to be noticed, on the street

The storefront applies the mark at its largest scale, with the wordmark spaced for reading at distance.

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Luxury clothing brand by Emaan Ahmad