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Campaign design · Social impactCase study

Lost Innocence Chronicles

A child labour awareness campaign carried from research to final artwork by one person: the field work, the photography, the grading, the writing and every piece of graphic design.

6 postersRoad hoardingLanding pageVolunteer kit
Overview

University project, self-initiated, built around a child-rights awareness brief.

Category
Campaign design · Social impact
Designer
Emaan Ahmad
Scope
6 posters, Road hoarding, Landing page, Volunteer kit
Pieces shown
18
01 · Overview

A childhood, priced and paid out

In repair shops and roadside kitchens, children work where children should be playing. I spent three days photographing that with permission, then built a campaign that refuses to make it beautiful.

01Research & field photography
02Retouching & copy
03Graphic design
Detail
Detail
02 · System

Nothing about us, without us

The line appears on every piece from the hoarding down to a cap brim. It is the ethical position and the layout rule at the same time: the child is always the largest thing in the frame, the organisation signs quietly in a corner.

Tiny Hands
Rusty Dreams
Stolen Childhood
Playful Whirs
Typographic poster
Typographic poster
03 · Applied

From road hoarding to cap brim

The same layout rule holds on a road hoarding, a landing page and campaign merchandise.

Road hoarding
Landing page
Cap
T-shirt
04 · Field work

Two cities, three shoot days

Photographed with permission in November 2023.

Field photograph
Field photograph
Field photograph
Field photograph
Field photograph
Field photograph

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Campaign design · Social impact by Emaan Ahmad

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