Crowd Series

An awareness poster series on agoraphobia, built around one line: Talk to us. Agoraphobia is treatable.

Fear, drawn as a single shape

The first route strips agoraphobia down to geometry. A crowd becomes a burst of lines rushing at one small square; recovery becomes a single shaft of light finding it. Black, white and nothing else.

The places where it happens

The second route moves into photography: a metro carriage, an endless corridor, a wall of watching eyes. The feelings are written straight onto the surfaces (despair, panic, suffocation), so the viewer reads the fear before the headline.

Made to read from across a corridor

Each poster was mocked up framed on a wall to check the headline and the helpline line still read from a distance.

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Campaign design · Concept by Emaan Ahmad